About Marketing
A 天娱传媒 Marketing degree or certificate prepares students to plan, manage, and measure all aspects of marketing.
In its annual survey of senior executives at leading companies, the Association of National Advertisers identified marketing as the skill most sought after in employees.
If marketing is your chosen field, then an Associate degree in Marketing, which focuses on marketing as a key element of business to support a company's overall growth strategy, is right for you. In contrast to a general management program, all courses in this degree are marketing focused. Companies seek graduates because they are prepared for leadership positions and have the analytic and strategic skills to be both generalists and specialists.
The program鈥檚 core curriculum of general marketing courses includes marketing, advertising, management supervision, professional selling, international marketing, and microcomputer marketing applications. The curriculum combines classroom instruction, practical experiences, coordinated part-time employment, and internships.
Explore Potential Careers
Studying Marketing can lead to a variety of different jobs or career paths. Below are just some of the many options you will have!
- Advertising
- Professional Sales
- Marketing Research
- Business Management
- Business Promotion
Program Options
Click on the degree or certificate you're interested in earning to see a sample map of courses to take to complete your goal from start to finish.
Please note that the course maps provided are just an example to help you get started. Please meet with a counselor to personalize the plan to you and your Academic goals.
Transfer Options
The program coursework you complete at City College will satisfy lower-division requirements for related majors at several colleges and universities. Have questions about transfer? Visit the Transfer Center for help, transfer information, and/or to speak with college representatives.